Sell to Prospects Not Suspects
Written by Dave Lorenzo on August 2, 2016 / Facebook Live / Sales Strategy
You have to know who buys your product or service. You sell to prospects and not suspects.
As a reminder:
Suspects are people you suspect will buy your product. They are qualified.
Prospects are people who have shown an interest in buying your product. They are not just qualified but they have an interest in what you are offering.
This makes all the difference in the world. That’s why it is one of the cornerstones of the 60 Second Sale System.
Here is a video I recorded on Facebook Live that outlines the concept in some detail.
Be sure to connect with me on Facebook to make sure you don’t miss any of my great live videos. Each week I provide terrific tips to help you sell more and make more money.