Scott Lorenz: The Power Of Public Relations To Grow Sales | Do This Sell More Show 16

The power of public relations to grow sales.  Join us for this episode of The Do This Sell More show. This week Dave’s guest is Scott Lorenz, President of Westwind Communications.

In this episode, Dave and Scott discuss: 

  • How press releases and getting PR for your company has changed through the years. 
  • Staying up on current events.  
  • Writing books and proving expertise.
  • Different types of books and different ways of writing books.

Key Takeaways and actionable tips: 

  • Press releases still work – they are your introduction to the media and the public. 
  • Get the right person and pitch them the idea that is relevant. 
  • Ask questions, don’t just start selling right away.
  • Things can live forever online. If done right, your press release can be forever searchable.

“When you do something important, the media is interested.” – Scott Lorenz

Dave Lorenzo Interviews Scott Lorenz

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About Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Connect with Scott Lorenz

Twitter: @aBookPublicist
Facebook: Westwind Communications Book Marketing
Website: &
Phone: 734-667-2098
LinkedIn: Scott Lorenz

About Dave Lorenzo

David Lorenzo is a sales expert, business strategy consultant, and author who has built five successful businesses during the past 25 years. Some of his most impressive ventures include taking a corporate housing company from start-up to over $50 million in annual revenue and leading a professional services firm from start-up to over $250 million in revenue.

Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy.

Dave received his MBA from Pace University. He also holds a Masters’ of Science in Strategic Communications from Columbia University in New York City.

Connect with Dave Lorenzo

Twitter: @TheDaveLorenzo
Instagram: @TheDaveLorenzo

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