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Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you’re swimming upstream, against a strong current, with a bag of rocks tied to your waist. Sales has changed. Legacy sales gimmicks destroy relationships right from the first minute. The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in FORTUNE 500 companies, this step-by-step guide will help you open doors, close deals, and make more money in a way that leverages your natural strengths. That’s the magnificence of the 60 second sale system. You get to be yourself and build your business.

In this book you will discover:

  • How to start a sales conversation in 60 seconds
  • Who to target for immediate income
  • A powerful yet easy-to-use system to generate relationship revenue
  • Five ways to initiate new relationships
  • What to say to make sure your business meetings result in money in the bank
  • The secret to getting a “yes” every time, even in the most competitive sales environment
  • The winning mindset that removes the stress, uncertainty, and fear from income generation
  • And so many other effective business growth strategies, your competition won’t know what hit them

Business relationships are built one minute at a time. From introduction to closing, every 60 seconds you have an opportunity to strengthen your relationship or destroy it. Isn’t it time you started leveraging your expertise, demonstrating your value, and building trust with your clients? When you do, they buy into who you are and how you can help them – right from the first minute. The 60 Second Sale is a fail-proof system for succeeding in today’s relationship-focused sales environment.

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Who is Dave Lorenzo?

DAVE LORENZO is an author, professional speaker, and business strategy consultant. Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy. Dave received his MBA from Pace University. He also holds a Masters’ of Science in Strategic Communications from Columbia University in New York City.

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What experts are saying about the book


“This is a powerful, practical book based on years of experience that will enable you to make more sales, earn more money, and enjoy greater success than ever before!”

BRIAN TRACY, sales teacher, trainer, expert and author of The Psychology of Selling, more than 1,000,000 copies sold in 39 languages

“All things being equal relationships win. All things being unequal, relationships still win. Read The 60 Second Sale and learn how to make all things unequal and build a competitive advantage.”

ANTHONY IANNARINO / Author of The Lost Art of Closing: Winning the 10 Commitments That Drive Sales

“The 60 Second Sale shows you how to get inside the mind of the buyer, keep their needs front and center, and help them become more successful. This makes you their natural choice. It’s brilliant!”

MARK ROBERGE / Senior Lecturer, Harvard Business School, author, The Sales Acceleration Formula

“Mastering the complex sale requires making an emotional connection, understanding your client, and deepening client relationships based on trust and mutual respect. Dave Lorenzo’s book is a step-by-step guide to those critical conversations enabling you to connect with clients for life!”

JEFF THULL / Author of Mastering the Complex Sale, CEO, Prime Resource Group

“The 60 Second Sale is a field manual for anyone who wants to connect with prospects and develop deep profitable relationships with clients – FAST!”

—JEB BLOUNT / Author of Sales EQ, CEO of Sales Gravy

What Others Are Saying About Dave Lorenzo

Dave Will Help You Define Your Value Proposition

“Dave is an outstanding business executive and key strategic thought partner. He specializes in disruptive thinking and challenging orthodox approaches. Dave specifically seeks to define a clear value proposition to all work activity. He has great business sense and is able to use very wide knowledge to come up with novel solutions. Dave commands strong loyalty because of his level of commitment and follow-through and he is excellent at maintaining a highly effective network that he leverages for everyone’s’ benefit. I am very happy to give Dave my highest recommendation.”

Barry Conchie / Conchie Associates LLC – Leadership Consultants Boulder, CO

  Helped Me Change Everything

Dave has helped me think about what I’m doing, perhaps not as well, and the things I can do to grow my business. Today and the rest of my life, using this course and materials I’m getting from here, is about growing my business. I’m very excited. I just see myself differently.

Because I’ve been practicing law over 25 years. I know I don’t look it, but I have been. And I have a lot of clients, many have been with me for years, sometimes decades, who come to me for everything. And I should be able to make some good use of those relationships and build value and introduce new value to them. My name is Mitch Rotbert. I’m the owner of Rotbert Business Law in Washington D.C. We are a general counsel for hire. We represent businessmen and women, helping them to get what they deserve. They have needs and wants and we pursue them. Let me take a big step back, because I don’t recall how I encountered Dave. I just started getting emails. I must have hit a button somewhere along the line. And I read them and I was intrigued, and I read them very carefully. And he was really singing to me about what I need in my business. And saying it that way may seem facile or simplistic, but it really is a big change. The first thing that he or one of his top level people sitting with him, his experienced people sitting with him today, said today, “Change the way.” It’s a category shift for me. And he really started talking about growing a business. I have been earning a living. There’s a real difference between earning a living and growing a business.

Mitch Rotbert / Rotbert Business Law Washington, DC

  The Insight You Receive is Worth Ten Times What You Pay

“Engaging Dave Lorenzo is expensive but you will receive a fantastic return. The strategic insight my company received was worth at least ten times what we invested. I worked with Dave when I was a senior executive at a global retailer and he was an invaluable resource.”

Wei-Li Chong / Executive Vice President, Human Resources, Knowledge Universe Portland, OR

  The Only Guy I Trust

I can tell you that I know a lot of people in the legal consulting world who help lawyers and Dave Lorenzo is the only guy in this business that I trust.

I personally know Dave and while I’ve read a lot of other materials from people who do this, he is my go-to guy for lawyers who are looking to build a practice – better a practice – possibly get out of their practice and do something else. He is the guy who knows how to help lawyers. My name is Brian Tannebaum and I’m in my 21st year of practicing law. I do state and federal criminal defense, and I represent lawyers before the Florida Bar.

Brian Tannebaum / Ethics Attorney Miami, FL

  The Best of The Best

Of all the programs I’ve attended, Dave’s are among the best of the best. Over the past 21 years since starting my practice I’ve had the opportunity to listen to some of the best lectures in both sports medicine and business. After attending Dave Lorenzo’s workshop, I have to say I was completely blown away! The information was concise, relevant, made sense and was easily incorporated into my business the next day. His strategies really work and his presentation style is a great combination of light-hearted yet serious. Dave’s message really hits home. It was amazing to see such a large crowd engaged for the entire time.”

Dr. Todd M. Narson / Diplomate of the American Chiropractic Board of Sports Physicians Internationally Certified Chiropractic Sports Practitioner USA Triathlon Certified Level-1 Coach Member of the Sports Medicine Team, 2011 Pan American Games

  Great Experience and I Learned A Lot

I traveled from California to Miami to spend the weekend with Dave Lorenzo and it was a great experience.

I’ve gotten a lot out of this relationship. Dave is infectious. He brings a great deal of enthusiasm. He is an outstanding mentor. I’ve taken away a great deal of knowledge to help improve my cash flow.

Bill Osman  / Attorney San Luis Obispo, CA

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