The Most Important Word In Sales | DTSM 90

➜ How to be viewed as a consultant and not a salesperson

➜ The one question to help you sell consulting services

➜ How to implement customer centric selling as a consultant

As a consultant, it’s your job to serve your clients and help them get to where they want to be.

This can make it seem like a really tough job. None of your clients are going to be the same, so helping them all reach their different goals might seem like quite the mountain to climb.

But what if I told you that it was much easier than it seems?

In fact, to be a successful consultant, there’s just one question you need to ask your clients.


“Why” is the most important word for anyone offering consultant services. That’s because it does everything you need in order to create unique plans centered around each of your customers.

Consulting doesn’t have to be as complicated as it seems.

After learning how to use just this one word, you’ve already made it a huge part of the way towards success.