Chris Cicchinelli: Committing to the Process | Do This Sell More Show 12

The Do This Sell More Show is a weekly interview between Dave Lorenzo and a special guest. This week Dave’s guest is Chris Cicchinelli CEO of Pure Romance.

In this episode, Dave and Chris discuss:

  • Why Pure Romance has grown the way it has and the culture of its sales force.
  • How people sell with more than just their words.
  • Recruiting consultants.
  • Success stories of committing to the process.

Key Takeaways and actionable tips:

  • Know how to have a conversation. Knowing how to talk to people is the key to selling.
  • The consultant is a creator of experience, not just a salesperson.
  • Make a connection with people and engage with them, don’t just assume what they need and want.
  • The biggest currency in life isn’t money, it’s choices.

“People aren’t buying product anymore. People are buying people.” – Chris Cicchinelli

Dave Lorenzo Interviews Chris Cicchinelli On The Do This Sell More Show

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About Chris Cicchinelli

In the past 12 years with Chris Cicchinelli at the helm, Pure Romance has transformed from a small mother-and-son business to an international powerhouse with thousands of independent Consultants worldwide.

In 2000, Chris joined his mother’s company to assist her with the challenging task of developing longer-term brand marketing and business development strategies. Since then, Pure Romance, LLC has experienced explosive growth, including a remarkable expansion from 300 Consultants to today’s 100,000 throughout the U.S., Australia, Puerto Rico and South Africa. Chris has transformed Pure Romance from a business that started in a basement to a multi-million-Rand leader in the global direct selling industry.

Chris’s business genius, personal enthusiasm, and strategic vision quickly set the trajectory for success that continues to this very day. In his capacity as President of Pure Romance, he oversees all day-to-day business operations including sales, marketing, product development, and distribution, with an emphasis on international territories. Additionally, Chris is a compelling force in continuously motivating the company’s 100+ corporate employees and keeping them focused on his mother’s vision of empowering women everywhere and shedding light on the issues most important to them.

When Chris isn’t running the organization from its Loveland, Ohio, headquarters, he is on the road approximately 270 days a year. From city to city, he shares the Pure Romance message and opportunity with thousands of women each year—and always with the personal touch instilled by his mother—to help each and every consultant find purpose in their work and to guide them on the path to discovering their fullest potential.

According to Chris, his innate leadership abilities developed not in the boardroom, but on the football field. While attending Alliance, Ohio’s Mount Union College, he was a defensive back who led his Purple Raiders to two national titles. He instinctively approaches the management of Pure Romance’s close-knit staff and extraordinary Consultants as a similar kind of team. Like any successful coach, he firmly believes that it is his responsibility to cultivate the brightest talent so they can achieve their highest possible levels of success and achievement.

Connect with Chris Cicchinelli

Twitter: @pinkcollarceo

Facebook: Chris Cicchinelli

Website: &

Instagram: @pinkcollarceo

LinkedIn: Chris Cicchinelli

Youtube: Chris Cicchinelli

About Dave Lorenzo

David Lorenzo is a sales expert, business strategy consultant, and author who has built five successful businesses during the past 25 years. Some of his most impressive ventures include taking a corporate housing company from start-up to over $50 million in annual revenue and leading a professional services firm from start-up to over $250 million in revenue.

Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy.

Dave received his MBA from Pace University. He also holds a Masters’ of Science in Strategic Communications from Columbia University in New York City.

Connect with Dave Lorenzo


Twitter: @TheDaveLorenzo

Instagram: @TheDaveLorenzo




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